May - June 2018
Event Support & Coordination
Dario De Braeckeleer
The Continental Cycling Heroes Tour is a series of premium cycling events inspired by the greatest cyclist of the past decades, such as Museeuw, Van Avermaet, Merckx, Gilbert & Nys. The cycling tours explore the favorite routes of these champions and gives participants the chance to ride through some of the most beautiful and diverse regions of Belgium.
All of these cycling events were organized by Golazo and Sportizon in cooperation with Continental. Sportizon is a leading marketing & events agency that specializes in sports, youth & active lifestyle. Through strategic advice, powerful concepts and dedicated execution, Sportizon helps many leading companies & brands to reach their target: passionately engaging & connecting with their consumers.
For the Greg Van Avermaet Tour (May 2) and the Eddy Merckx Tour (June 24), a freelancer of Reach For More was asked to help build and coordinate the event on site:
Facilitate crew & brand activations during the event