COCA-COLA X-MAS TRUCK
Event Support & Coordination
Dario De Braeckeleer
Last December, the famous Coca-Cola Christmas truck toured again around Belgium, making stops in 30 different towns. The central concept of this brand activation – which was coordinated by Mojuice – was spreading personalized christmas messages. Visitors could project their christmas message on the side of the truck. In some cities, the Coca-Cola truck was part of the Joe FM christmas parade. In this format, promo staff walked alongside the truck to hand out Coca-Cola to the visitors.
For some of the activations Reach For More sent out a freelancer for technical event support. Some of the tasks included programming the iPads and LED-screens and operating the technical installations.